[DigitalToday reporter Hwang Chi-gyu] "Cost performance appeals to South Korean companies, and actual demand is rising. We will expand hiring in South Korea and add more capable partners to accelerate our push into the South Korean enterprise storage market."

Synology, a Taiwan-based storage company, is speeding up its push into the domestic enterprise market.

At headquarters level, it separated the Korea team that had operated under the international business division earlier this year and upgraded it to a Korea business unit. It is also hiring about 10 dedicated staff for South Korea, including sales and pre-sales technical personnel. It is also accelerating expansion of partners active in the enterprise market.

Attention is on how much presence it can show in the enterprise market, the storage industry's major league, after shedding its image as a NAS company for small and midsize businesses and power users.

The company is stressing that it has a chance. It is highlighting as differentiators a strengthened enterprise-focused product portfolio, cost competitiveness and free provision of on-premises collaboration software. Its strategy is to position itself as an alternative to competing global companies.

Victor Wang (빅터 왕), head of Synology's Korea business unit, said in a recent interview with a reporter that the launch of the Korea business unit allows sales, marketing and technical support to move as one team and devise strategies suited to the market. He said it also enables faster responses to customer support. He said the company is continuing sustained growth in the South Korean market, adding that the outlook for this year is positive and first-quarter sales grew 60 percent from a year earlier.

Synology has strengthened its product lineup for several years, making enterprise a growth engine. After releasing petabyte-class storage 2 years ago, it also launched dedicated storage equipped with data backup software. In May last year, it also introduced the PAS 7700, an ultra-fast enterprise-grade active-active NVMe all-flash storage product that can compete with mid-range products from global companies.

The PAS 7700, designed with AI workloads in mind, provides up to 2 million IOPS, 30 GB/s throughput and sub-millisecond latency. With an active-active structure, it guarantees non-stop availability. It is also equipped with enterprise-grade encryption and recovery functions, optimized for mission-critical environments.

Wang particularly stressed backups in discussing the push into the South Korean market. He said Synology provides both backup hardware and software, making adoption easier for customers and avoiding ambiguity over responsibility when problems arise. "Synology backup products support many workloads, from PCs and SaaS to virtual machines (VMs), and strengths include deduplication and immutable functionality," he said. "We support IT administrators so they can build a low-cost, simple backup solution."

Wang said cost performance remains a valid winning card for Synology.

"Customers who consider competitors' products expensive are reviewing Synology as an alternative. Even if they use U.S. company products for primary storage, some partners propose Synology for backups in consideration of costs," he said.

Wang also stressed as a differentiator that collaboration software comes by default with Synology storage purchases. Companies that buy Synology products can use the on-premises software Synology Drive and the office solution for free. Synology Drive is an on-premises version of Google Drive, and the office solution consists of Word, spreadsheets and presentations, along with chat and email solutions.

"The advantage is that it can be used without paying for a SaaS subscription. Korean Air also uses an on-premises collaboration solution for security reasons. We plan to provide a video conference function in the office solution as well," he said.

Synology is also revamping its partner strategy in line with its enterprise push. There are 2 main directions. One is training existing partners so they can build capabilities for enterprise targeting. The other is securing new partners with depth and experience in the enterprise market. "We currently have 300 active partners. We are expanding enterprise partners by providing enterprise solution training to these partners," Wang said.

On the 20th, Synology also held a 'Partner Day 2026' event in South Korea with about 80 participants from around 50 partner companies. At the event, Synology introduced its solution strategy to respond to demand for high-capacity storage, data protection and high-speed file access. It also shared data management and protection strategies for corporate customers centered on the high-performance NVMe enterprise storage PAS series and the ActiveProtect appliance, a data-protection dedicated solution. IT services company Sysone and others participated in the event, along with general distributor SK Networks.