Toss Bank said on Monday its website recorded 650,000 monthly visits and about 450,000 monthly active users (MAU).

More than 80 percent of all traffic comes through search. That shows a structure in which users directly look for and consume information when they need it, and it is being analysed as functioning as a practical channel for financial information.

The website currently consists of 11 categories: daily life, consumption, loans, bank accounts, investment, real estate, industry, global, Toss Bank news, sustainability and a financial glossary. It reorganised financial information around everyday life so users can easily explore content that fits their interests and circumstances.

Top viewed content over the past three months shows strong interest in information tied directly to tangible financial benefits, such as interest-rate changes, loan conditions and government support policies. Demand is growing for content that helps with real financial decision-making.

Toss Bank plans to continue strengthening its content competitiveness in line with changes in user interests.

A Toss Bank official said the rise in monthly visitors and MAU reflects its focus on providing content centred on the information financial consumers need. The official said it will establish itself as the channel customers consult first when looking for financial information.