[DigitalToday reporter Dae-geon Seok (석대건)] Samsung Electronics is drawing strong interest at Nvidia's GTC 2026. Samsung Electronics said on March 19 that cumulative visitors to its exhibition booth over two days totalled about 1,500. The company said the figure has already exceeded the total number of visitors last year, and more than 3,000 people are expected to visit by the end of the event.

Samsung Electronics has taken part in GTC for three consecutive years. Following 2024 and 2025, Nvidia CEO Jensen Huang (젠슨 황) again visited the Samsung Electronics booth in person this year. The booth's key exhibit, the "HBM HERO WALL", drew visitors' attention by bringing together HBM4, which the company said was the world's first to be mass-produced and shipped, and HBM4E, which it said was unveiled for the first time in the world.

A Samsung Electronics official said, "The high level of interest in Samsung Electronics' booth this year is the result of differentiated product competitiveness and technological capabilities being highlighted on site." The official added, "In particular, as it aligns with changes in the market environment such as the recent memory shortage, interest in Samsung Electronics' memory technology capabilities has expanded further."

The Samsung Electronics booth is organised around three themes: AI factory, local AI and physical AI. In the AI factory zone, it displayed a next-generation AI data centre memory portfolio including LPDDR5X, SOCAMM2, GDDR7, PM1763 and PM1753. In the local AI zone, it showcased small form factor storage such as PM9E1 and PM9E3 that can be applied to personal AI supercomputers DGX Spark and DGX Station, along with LPDDR6.

In the physical AI zone, it displayed automotive memory such as Auto LPDDR5X and Detachable AutoSSD that support Nvidia's DRIVE AGX platform. It introduced a product lineup that can be expanded from mobility to robotics. The company said it was designed so visitors can experience Samsung Electronics' memory capabilities on Nvidia platforms through a route that moves through the three zones in sequence.

The spaces that drew the most visitor interest at the exhibition were the "Nvidia Gallery" and the "Game Zone". The Nvidia Gallery displayed physical samples of HBM4, SOCAMM2 and PM1763, which it described as key memory components of the next-generation AI platform "Vera Rubin".

Interest was especially high in HBM4, which it said was mass-produced and shipped for the first time in the industry. The company said that after CEO Huang mentioned in his opening-day keynote speech that "Samsung produces Groq chips", questions continued about a wafer exhibit featuring the chip. In the Game Zone, an experiential event was held that transforms photos taken with an AI-based camera into an image of CEO Huang wearing his trademark leather jacket.