Krafton CEO Kim Chang-han (김창한) directly bought about 5 billion won worth of the company’s shares. The decision was based on a view that the current stock price does not properly reflect the company’s value, it said.

Krafton on Tuesday disclosed that Kim acquired 21,144 common shares through open-market purchases. The acquisition price was 234,249 won per share, and the total purchase amount was 4.95 billion won.

The company explained the purchases by saying, "This reflects a judgment that the current stock price does not sufficiently reflect the company’s intrinsic value and its mid- to long-term growth strategy." It added, "This directly shows, through action, confidence in Krafton’s growth potential."

Krafton is pursuing both franchise expansion based on a long product life cycle (PLC) for its game intellectual property and new AI-based businesses. It recently established a physical AI specialist company, Rudo Robotics, in the United States and South Korea and began full-scale research in robotics.

On March 13, it said it signed a memorandum of understanding (MOU) with Hanwha Aerospace and is pushing to establish a joint venture in physical AI. As it maintains its existing game-based business structure while accelerating expansion into future technology areas such as AI and robotics, Kim’s share purchase is seen as a public expression of management’s trust in the company’s mid- to long-term strategy.