Michael Saylor (마이클 세일러) presented Strategy's weekly "BTC Gain" as 16,622 bitcoin, worth about $1.2 billion, or about 1.8 trillion won. He stressed it was the metric closest to net income on a bitcoin basis. Some in the market have pushed back over whether it can serve as a practical measure of profitability that replaces existing accounting standards.

On March 17, blockchain outlet BeInCrypto reported that Saylor's remarks came right after Strategy bought an additional 22,337 bitcoin from March 9 to 15. The purchase totalled about $1.57 billion, with most of the funds raised through sales of a perpetual preferred share called STRC, which pays an annual dividend of 11.25 percent, and common stock sales. The purchase lifted Strategy's bitcoin holdings to 761,068 bitcoin, with an average purchase price of $75,696. That is above 3.5 percent of bitcoin's total supply of 21 million.

BTC Gain is one of Strategy's proprietary key performance indicators. It converts "BTC Yield"—the increase rate in bitcoin holdings adjusted for diluted shares—into bitcoin units. The dollar-denominated version is "BTC $ Gain". Strategy said BTC Yield for the week ended March 15 was 2.3 percent, BTC Yield since the start of the year was 3.4 percent, and cumulative BTC Gain was 23,134 bitcoin. Saylor argues dollar-based accounting distorts corporate performance, but the market is focusing on the fact that the metric is non-GAAP and shows only the increase in bitcoin holdings.

The gap with actual profit and loss is significant. Strategy posted a net loss of $12.4 billion in the fourth quarter of 2025 due to bitcoin valuation losses. That has prompted criticism that BTC Gain fails to reflect capital costs such as preferred dividends, debt expenses and claims senior to common shareholders. MSTR shares also fell about 69 percent from a peak in the summer of 2025, and bitcoin's price at the time was below the company's average purchase price.

Strategy has presented a goal of expanding its bitcoin holdings to 1 million by the end of 2026. To achieve that, it would need to secure an additional roughly 6,158 bitcoin per share. Analysts say whether BTC Gain can translate into a real increase in shareholder value will depend not only on bitcoin's price trend, but also on how steadily the company can manage the funding burden from issuing STRC and common shares.

"Strategy generated ₿16,622 of BTC Gain last week, worth ~$1.2 billion. BTC Gain is the closest analog to Net Income on the Bitcoin Standard. $MSTR pic.twitter.com/a9QXalHeG2"