Hecto Healthcare is moving to foster its inner beauty brand. Hecto Healthcare said on Sunday its inner beauty brand OnRitual will take part in Olive Young's “Carefully Sourced Funding”. The programme supports emerging brands around a year after entering stores with joint live broadcasts and special promotions. OnRitual plans to expand touchpoints with women consumers in their 20s to 40s through the programme.

It will sell three products at special funding prices: Slimming Cut Diet, Glow Up Collagen and Reset V-Line. Each product will be offered in packs of 8 and 14, and additional shopping cart coupons will be provided. The first 600 customers will receive a 3-pack of the new Reset V-Line product.

An OlYoung Live broadcast will be held at noon on March 12. Additional special-price benefits will be offered during the broadcast, and the first 150 customers who spend at least 30,000 won will receive a full-size Reset V-Line product.

Slimming Cut Diet contains indigestible maltodextrin and Garcinia cambogia extract. It may help suppress post-meal blood sugar rises, improve bowel movements and reduce body fat. Glow Up Collagen combines low-molecular fish collagen with liposomal glutathione and contains elastin, hyaluronic acid and ceramide. Reset V-Line is a jelly stick made with organic cactus fruit concentrate powder and minerals. It is characterised by easy consumption.

A Hecto Healthcare official said, “Through this promotion, we will showcase our flagship inner beauty products with various benefits and will be able to meet more consumers.” The official added, “We plan to expand communication across various channels.”