[Digital Today reporter Chi-gyu Hwang] Coinbase aired an advertisement that mocked the UK's economic decline and was sanctioned by regulators, Cointelegraph reported on Jan. 28 (local time).

Britain's Advertising Standards Authority (ASA) banned the ad after deciding that Coinbase downplayed the risks of cryptocurrency investment while making light of economic hardship.

The ASA said it "treated serious financial problems as humour and portrayed cryptocurrency as if it were an easy solution". The ad was banned from TV broadcasts, but it still appeared online and posters were put up in high-traffic areas such as the London Underground and train stations. The posters included phrases such as "can't own a home", "can't buy eggs" and "real wages at 2008 levels", along with a slogan that said, "If everything is OK, don't change it," alongside the Coinbase logo.

The ad was produced in a musical format in which people sing that "everything is OK" against a backdrop of increasingly desolate streets. Coinbase CEO Brian Armstrong (브라이언 암스트롱) said "the traditional financial system does not work for many people" and argued that the ad ban would instead have the effect of spreading the message.