[Digital Today reporter Ji-young Lee (이지영)] Toss Bank said on Sunday that the global 'Common Good' campaign, jointly planned by BBC StoryWorks and B Lab Global, has successfully concluded after a six-month run.

The campaign is a documentary series centred on the question, 'Can businesses change the world?' It tells the stories of 18 B Corp companies around the world that pursue social value.

Toss Bank took part as the first and only company from Asia and South Korea. It chronicled its journey of lowering barriers to finance through technology and innovation.

BBC StoryWorks shared the value achieved by the Toss Bank film in a six-month report. It reached global viewers a total of 4.6 million times and promoted the value of 'finance for people'. YouTube views in South Korea alone reached 1.03 million. Global video views through social media and BBC channels totalled about 880,000 views.

More than 1 in 2 viewers, or 54.7 percent, watched the Toss Bank film to the end. That was the highest figure among companies participating in the campaign.

The audience base was also broad, with the highest number of views among people aged 25 to 34. Those aged 55 and older followed.

A Toss Bank official said the campaign confirmed that the 'finance for people' pursued by Toss Bank can win universal empathy beyond language and borders. The official said it will continue to pursue finance that changes the world by proving how technology-led innovation can materially change individuals' lives.