SK Telecom said on Jan. 26 it will run the "I Love ZEM Back-to-School Festival" through March 31, bringing together benefits for students and parents ahead of the 2026 new school term.

SKT's kids-only brand ZEM has offered tailored devices, plans and services for children aged 12 and under. Its ZEM app has been well received for its differentiated safety features and has surpassed 6.5 million cumulative downloads.

SKT expanded the ZEM app's eligible age to 15 this year, targeting middle schoolers whose smartphone use tends to rise in earnest.

SKT is running a prize event through March 31 for customers who newly sign up for the ZEM Parents app. It will select a total of 1,111 winners by lottery to receive an LG PuriCare AI Objet Collection product (1 winner), a 200,000 won Shinsegae mobile gift certificate (10), a Samsung Galaxy SmartTag2 (100), or a 10,000 won Olive Young gift card (1,000).

Customers who want to participate can sign up for the ZEM Parents app and access the event page by searching for "ZEM" on Naver or via banners on the ZEM app, mobile T World or the ZEM KakaoTalk channel.

It is also running an event through Feb. 22 for family customers who give their child a new smartphone. SKT will provide gifts by lottery including an iPad Pro 13 256GB Wi-Fi (1 winner), Sony WH-1000XM6 headphones (5), an Apple Watch SE3 GPS 40mm (30), and a 10,000 won Mega Coffee mobile voucher (500).

SKT is also running a review event for customers using the ZEM app. A total of 100 people selected as the official ZEM trial group, "ZEM Mate", can post reviews of ZEM app safety features on their personal social media accounts.

All ZEM Mates who complete the review mission will receive a 50,000 won Shinsegae Department Store gift certificate. An additional 10 people selected as top reviewers will receive an extra 100,000 won Shinsegae Department Store gift certificate. Recruitment for the trial group will be held in two rounds through next month on the 13th. Detailed information is available on the event page.

T Direct Shop is also running a promotion through this month on the 31st for customers preparing a smartphone for their child. SKT will provide T Direct Shop device discount vouchers of up to 200,000 won through a roulette event. Customers who buy a smartphone can also choose a "T Gift" such as a 10-item Sanrio stationery set.

SKT is also running a promotion for customers who use an existing smartphone and newly sign up or switch numbers at T Direct Shop using a SIM or eSIM for the ZEM Plan Smart or Best, or the 5G ZEM Plan Best or Perfect plans. It will provide a total of 60,000 won in Naver Pay points, paid as 10,000 won a month for 6 months starting from the month after next following activation.

Yoon Jae-woong (윤재웅), head of SKT's Product and Brand Division, said, "We prepared various events and benefits for family customers who are getting ready for a new school term with excitement." He added, "We will continue to expand differentiated services and benefits that can satisfy both kids and parent customers."