GameStop transferred all 4,710 BTC it holds to Coinbase’s institutional trading platform, raising speculation it may be reassessing its bitcoin strategy.
On Jan. 24, Cointelegraph reported that cryptocurrency analytics firm CryptoQuant raised the possibility of a sale, asking whether GameStop was abandoning its bitcoin strategy.
GameStop bought 4,710 BTC through several investments in May at an average purchase price of $107,900. Bitcoin is currently trading at $90,800, and a sale of the full amount is expected to result in a loss of about $76 million. GameStop has not officially disclosed whether it will sell its bitcoin.
The move comes after GameStop CEO Ryan Cohen met with strategic chairman Michael Saylor to discuss a bitcoin treasury strategy.
Companies adopted bitcoin holding strategies in 2024 to 2025, but in the second half of 2025 questions were raised about sustainability and many companies’ share prices fell. More than 190 listed companies currently hold bitcoin, and a move to expand portfolios into altcoins such as ether (ETH) and solana (SOL) has also been detected.
Chi-gyu Hwang (황치규)
delight@d-today.co.kr