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Games & Commerce

Naver introduces advertising expert certification for partners to boost capabilities in AI era

Naver introduced a new \"Advertising Expert Certification Program\" to objectively verify the expertise of staff at its official advertising partners and strengthen their ability to operate ad products in an AI-driven advertising environment. The program uses an online test called \"Naver Ads Expert\" to quantitatively assess product skills and issues official certification to those who pass. Tests for search and display ads start in June, with AI solution Adboost-related subjects to be added in the second half.

Games & Commerce

Naver grapples with pricing in AI investment ahead of monetisation

Naver’s first-quarter revenue rose 16.3 percent from a year earlier, but operating profit grew 7.2 percent as AI infrastructure investment and content procurement costs were incurred first. Its operating margin fell to 16.7 percent from 19.1 percent in the previous quarter. Infrastructure costs rose 32.5 percent and partner and marketing expenses also increased. Naver plans to step up AI advertising monetisation from the second half.

Games & Commerce

Naver to link search and purchases with \'action AI\', profit ramp-up in H2

Naver is making a shift to connect search to transactions a core task this year, focusing on building an uninterrupted flow from search to purchases and reservations around what it calls “action AI”. The company posted first-quarter revenue of 3.24 trillion won and operating profit of 541.8 billion won. It plans to test generative AI ads tied to shopping and local services from the second quarter and begin full monetisation in the third quarter.