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Crypto

Bithumb warns of malware disguised as fake AI auto-trading tools, launches September cybersecurity campaign

Bithumb said on Wednesday it is launching a September cybersecurity campaign to prevent malware infections disguised as AI auto-trading programs or investment analysis tools. It said scammers lure users with promises of high returns or loss-free automated trading and induce installation of unauthorised software containing malware. Infection can leak IDs, passwords, session cookies, API keys, and private wallet keys and seed phrases. Bithumb urged users to use official channels and avoid suspicious downloads.

AI & Enterprise

OpenAI aims to expand ChatGPT ads, targeting $1 billion a year

OpenAI has outlined plans to build ChatGPT into a major advertising platform combining strengths associated with Google search and Meta ads. CFO Sarah Friar said ChatGPT’s ad business reached a run-rate equivalent to $1 billion in annual revenue seven months after introducing ads. She said ChatGPT can use information from user conversations and stored memories to target ads to individuals. OpenAI is expanding ad formats and building its platform while preparing for a possible IPO.

Games & Commerce

Children\'s loungewear brand Cheese sees purchases jump 476% in two years

Children\'s loungewear brand Cheese, launched in February 2024, said purchases rose 476% in two years and return on ad spend reached 333%. The company attributed the results to Cafe24\'s PRO marketing service, which handles advertising planning, creative production, media operations and performance analysis. Cheese also operates 15 unmanned stores and six outlet locations, using offline feedback to refine products while positioning its mobile-focused online store as a channel for new customer inflows.