Naver said on Tuesday it will introduce a new advertising platform.

Naver integrated search ads and display ads, which previously operated on separate systems, into a single platform.

The new ad platform provides a dashboard that shows the performance of ongoing campaigns and key indicators on one screen. Users can check detailed data by day of the week, time period and conversion type.

It also introduced “attribution conversion metrics,” which show user ad responses based on valid clicks, and a “period comparison” function that compares performance by period.

The company is also launching a beta “insights” feature that uses artificial intelligence to provide ad operations information. Insights provides information tailored to areas including recommendations, operations and promotions.

Among them, “recommendation insights” has AI analyse ongoing ad data and present the analysis results and response measures. It supports strategic campaign management for small and medium-sized enterprise (SME) advertisers.

Park Dong-hwan (박동환), advertiser service planning leader at Naver, said, “The new ad platform focuses on supporting advertisers’ performance optimisation by revamping usability and providing an environment for data use.” He added, “Based on our AI capabilities, we plan to advance it so it can become an efficient platform for all types of advertisers.”