| Mobile Web

Webtoon Entertainment partners with Genies to introduce 3D avatars of webtoon characters

Webtoon Entertainment said it signed a strategic partnership on April 27 with U.S. AI avatar technology company Genies to develop digital experience services using webtoon characters. The partnership aims to offer immersive fan experiences beyond reading, allowing fans to interact with characters and explore story worlds. Creators can opt to present their characters as 3D avatars. Pilot services will launch this year on Naver Webtoon’s English platform, Webtoon.