Webtoon Entertainment said on Tuesday it announced new leadership on April 13 local time and created the position of chief business officer.

Under the reorganisation, it will integrate its region-based operating structure into a global leadership system to improve business efficiency. It appointed Chae Yu-gi (채유기), former head of Korea service operations, as chief product officer. Chae will oversee product teams for Korea, Japan and North America and lead the development of company-wide product strategy.

For the new CBO role, it hired Yeon Go-eun (연고은), former chief growth marketing officer at Woowa Brothers. Yeon will oversee global webtoons excluding Japan and the Korea business, leading content, creator support, marketing and growth.

CFO David Lee (데이비드 리) will also serve as president of Wattpad. He plans to drive a Wattpad turnaround. The reorganisation will abolish the existing chief operating officer role.

It appointed Jang Tae-young (장태영), former machine learning platform leader at Naver Webtoon, to head artificial intelligence. It will strengthen AI capabilities related to copyright protection, content recommendations and translation. It will abolish the chief technology officer role to enhance execution in its development organisation.

It appointed Kim Shin-hyung (김신형), former global strategy business management leader at Naver Webtoon, to head intellectual property business. It will focus on discovering and nurturing IP in global markets.

Kim Yong-soo (김용수), president of Webtoon Entertainment, said, "We will make changes based on an integrated global organisation and execution capability," adding, "We will focus on accelerating the business and secure momentum that can underpin growth."