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Telecommunications & Media
Apple begins sales of seven new products including iPhone 17e and MacBook Neo
Apple has released seven new products worldwide through its Apple Stores and online store, including the entry-level MacBook Neo and iPhone 17e, NineToFiveMac reported. The MacBook Neo starts at $599 and offers up to 16 hours of battery life. The iPhone 17e also costs $599 and starts at 256GB storage. Apple also updated MacBook Air, MacBook Pro and iPad Air, and unveiled Studio Display monitors.
Telecommunications & Media
Apple rounds up new products from iPhone 17e to MacBook Neo, Studio Display
Apple has rolled out new products from the iPhone 17e to a lower-priced MacBook Neo, expanding its hardware lineup. The iPhone 17e starts at $599 with 256GB storage, an A19 chip and a new C1X modem. Apple also updated the iPad Air with an M4 chip and refreshed the MacBook Pro and Air with M5 chips. The company introduced new 27-inch Studio Display models and outlined M5 Pro and M5 Max specifications.
Telecommunications & Media
Apple steps up aggressive pricing as memory costs surge
Apple is moving to expand market share with aggressive pricing even as global device makers are hit by higher memory prices due to supply shortages. The company unveiled the entry-level iPhone 17e and MacBook Neo, both starting at $599, the Wall Street Journal reported. Analysts said the strategy could pressure rivals to raise prices and encourage switching. Apple has raised prices on MacBook Air and MacBook Pro models.
