| Mobile Web

Naver to revamp AI content ecosystem with citation-based support for creators

Naver is pushing to strengthen its AI creator ecosystem while upgrading AI search, saying competition is shifting from model performance to data, content quality and user experience. It will launch a creator support program, Naver Mate, in June that pays incentives based on how often AI Briefing cites a creator’s posts. Naver will also open its AI tab to all users in late June and expand AI Briefing coverage to 40 percent this year.