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Industry
Samsung Electronics adds 43 masterpieces from Vienna Kunsthistorisches Museum to Samsung Art Store
Samsung Electronics added 43 signature works from Austria’s Vienna Kunsthistorisches Museum to Samsung Art Store, it said on Tuesday. Samsung Art Store is a subscription service for Samsung TVs that offers more than 5,000 artworks from major museums and artists worldwide in 4K. The new additions include masterpieces such as Pieter Bruegel the Elder’s “The Tower of Babel” and works by Vermeer, Klimt, Rubens and others.
Industry
Samsung Electronics unveils Art Basel in Basel 2026 collection
Samsung Electronics unveiled the Art Basel in Basel 2026 collection on its Samsung Art Store art TV subscription service on Sunday. The company said the launch is based on its partnership with Art Basel. Samsung Art Store, available in more than 117 countries, offers about 5,000 works in 4K from more than 80 partners and over 800 artists. The new collection includes 24 works selected by eight galleries.
AI & Enterprise
Samsung kicks off promotion to expand AI TV market ahead of World Cup
Samsung Electronics is running a promotion tied to the North and Central America World Cup season to help expand adoption of its 2026 AI TVs optimised for sports viewing. The campaign runs for two months from May 1 at Samsung Store and Samsung.com, as well as retailers including Hi-Mart and Electronics Land. Customers who trade in an existing TV can receive Samsung membership points, and an online event offers cashback to selected reviewers.
