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AI & Enterprise
Samsung kicks off promotion to expand AI TV market ahead of World Cup
Samsung Electronics is running a promotion tied to the North and Central America World Cup season to help expand adoption of its 2026 AI TVs optimised for sports viewing. The campaign runs for two months from May 1 at Samsung Store and Samsung.com, as well as retailers including Hi-Mart and Electronics Land. Customers who trade in an existing TV can receive Samsung membership points, and an online event offers cashback to selected reviewers.
Industry
Samsung Electronics wins carbon footprint, carbon reduction certification for 34 premium TV models
Samsung Electronics said on Tuesday it won carbon certifications from Germany\'s TUV Rheinland for 34 models of its 2026 TVs and soundbars. Fourteen models, including OLED and The Frame Pro TVs and soundbars, received Product Carbon Reduction certification, while 20 models, including Micro RGB and MiniLED TVs, received carbon footprint certification. Samsung said the 2026 Q990H soundbar obtained both certifications.
Industry
Samsung Electronics to show Art Basel Hong Kong 2026 works, also unveil Lee Kun-hee collection
Samsung Electronics added an \'Art Basel Hong Kong 2026\' collection to its Samsung Art Store, featuring 25 works by 20 artists represented by major galleries participating in the fair. Eight galleries take part in the collection, including Bank and Pearl Lam. Samsung said it will operate a booth at Art Basel Hong Kong as the fair’s official display partner in 2026 and will also introduce Korean artists and the National Museum of Korea’s Lee Kun-hee collection.