Daum has revived real-time search terms after 6 years, restored its four-color logo and fully revamped its home screen. The changes come as Upstage is pursuing an acquisition. Daum\'s search share is 2.6 percent by InternetTrend and 1.56 percent by StatCounter, ranking fourth behind Naver, Google and Microsoft Bing. AXZ opened a real-time trends beta on March 3 and added measures to curb manipulation.

Major AI companies are accelerating moves into the web browser market, prompting attention on whether this will change user experience and industry dynamics. OpenAI, Perplexity, Microsoft and Google are adding AI-driven features, but market share remains dominated by Google Chrome. Some analysts say AI alone is not a differentiator, and users cite errors and privacy and security risks. Still, AI firms are expected to intensify their push this year as browsers become strategic platforms for data, relationships and AI agents.