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AI & Enterprise

42Maru targets Saudi AI market through Kosmes support program

Agentic AI startup 42Maru said on Aug. 31 it will pursue entry into Saudi Arabia and the Middle East and North Africa market through a programme run by the Korea SMEs and Startups Agency. The initiative supports Korean SMEs in building local partnerships in fields such as AI. 42Maru plans to supply its LLM42 model and RAG42 solution via on-premise and private-cloud deployments and to combine agentic AI functions for document review and workflow automation.

AI & Enterprise

NC AI to attend Saudi LEAP 2026, run Korean full-stack AI pavilion

Physical AI company NC AI said it will attend the global technology exhibition LEAP 2026 in Riyadh, Saudi Arabia, and run a joint pavilion for the Korean Full-Stack AI Consortium. It will introduce AI semiconductor, cloud and infrastructure, and AI model technologies with firms including MegazoneCloud, Upstage, FuriosaAI and Uracle. NC AI plans to showcase VAETKI and demonstrate digital twins using VARCO 3D and VAETKI Twin.

Games & Commerce

TikTok says K-culture economic impact to reach 40.64 trillion won by 2030 as beauty, food and tourism spending spreads

The global spread of K-culture is translating into real spending in industries such as beauty, food and tourism, with the economic ripple effect estimated at about 40.64 trillion won by 2030, an analysis showed. TikTok and consulting firm Kearney released a joint report based on a survey of 3,300 consumers aged 16 to 49 in 10 countries and an economic impact analysis across six K-culture sectors.