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Games & Commerce
Game industry teams up with Samsung foldables on Galaxy themes based on game IP
South Korean game companies are expanding major game intellectual property into Galaxy themes timed with Samsung Electronics\' launch of new foldable smartphones. Netmarble, Nexon, Haejin and HoYoverse Korea unveiled special themes for the Galaxy Z Fold8 Ultra, Fold8 and Flip8, applying characters and game worlds to lock screens, wallpapers, icons and ringtones. Themes are offered as purchase benefits via Galaxy Store and through NFC-based in-store体验 events at five Samsung Store locations.
Industry
Samsung Electronics to expand collaboration with game industry using Galaxy S26
Samsung Electronics said on Thursday it will expand collaboration with domestic and overseas game companies ahead of the Galaxy S26 launch. It will offer special Galaxy themes and accessories based on popular games such as Genshin Impact and PUBG Mobile. Customers who buy the Galaxy S26 series from March 6 to April 30 will receive special themes for eight games. Samsung will also run offline events and experience zones at several locations in Seoul.
Games & Commerce
Devsisters to launch Galaxy S26 Cookie Run theme with Samsung Electronics
Devsisters will release a Galaxy S26 series special theme for its new game Cookie Run: OvenSmash, due out in March, in collaboration with Samsung Electronics. The theme was made to mark the launch of Samsung’s new flagship Galaxy S26 series. It will be offered as a purchase benefit and can be downloaded through the Galaxy Store on eligible devices bought and activated in South Korea.
