| Mobile Web

Naver, Kakao draw attention with different AI strategies

Naver and Kakao are sharpening their artificial intelligence strategies this year, drawing attention for their different approaches. Naver is pursuing an “expansive internalisation” strategy by embedding AI across businesses such as search, commerce, fintech, cloud and robots. Kakao is concentrating AI within its single platform, KakaoTalk, after two years of restructuring that reduced affiliates. Both are tying AI initiatives to revenue models such as advertising, commerce and subscriptions.