Coupang said on Tuesday it will run a month-long promotion from April 1 for energy-saving shopping in its \"Good Shop\" section for small merchants. The company said the event aims to highlight products from South Korean small and medium-sized companies that can reduce energy consumption amid rising social interest in energy saving and to align with the government’s energy-saving policy direction.

Coupang\'s weekly active users are rebounding this month after falling sharply following a personal data leak, with industry data showing usage nearing pre-incident levels. Analysts link the recovery to measures to strengthen the lock-in effect of its paid Wow Membership, including coupons and changes to non-member free-shipping thresholds. Coupang has forecast 5 to 10 percent first-quarter revenue growth. Acting CEO Harold Rogers also joined a lawmaker for a dawn-delivery shift, drawing attention to external relations and consumer trust.