English < Article List - DigitalToday

Search results for Retail Media Network

Telecommunications & Media

KT to run digital signage ads at CU stores nationwide

KT said on Wednesday it has signed a retail media network business contract with BGF Networks and will operate digital signage advertising installed at about 3,000 CU stores nationwide by linking it to its in-house advertising platform, Baro Advertising. The platform supports ad search, subscription, execution and performance analysis. KT plans to improve advertiser convenience and strengthen execution and media operation efficiency while expanding cooperation with major retail channels.

AI & Enterprise

Target joins OpenAI ChatGPT ad pilot to test conversational commerce

U.S. retailer Target is participating in OpenAI’s ChatGPT advertising pilot program, joining as an early partner in tests of context-based ads inside the chatbot. The pilot will run for free and some low-cost users. When users ask about certain products or categories, relevant ads will be shown with a separate label. The ads will be displayed separately from ChatGPT’s answers and will not affect the response algorithm.