| Mobile Web

Cafe24 D2C shopping malls\' AI-driven visits up 72 percent year on year

Cafe24 said visits to its platform-based direct-to-consumer shopping malls via generative AI services rose 72 percent from a year earlier to about 850,000 in the second quarter of 2026. ChatGPT accounted for 73 percent of the traffic. Gemini traffic surged 686 percent, lifting its share to 20 percent. Cafe24 said AI-driven visits also boosted conversion rates and orders, and it is adopting GEO tools to help AI better understand mall and product information.