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Telecommunications & Media

Samsung Electronics launches Galaxy Z Fold8 campaign with RESCENE

Samsung Electronics said on Oct. 28 it is launching a new marketing campaign for the Galaxy Z Fold8 with K-pop group RESCENE. The campaign is part of Samsung’s “true fan” marketing that features celebrities and influencers who use Galaxy devices. Samsung aims to expand touchpoints with female customers in their teens and 20s by highlighting RESCENE members’ daily use. Samsung said the collaboration followed fan requests.

Games & Commerce

Naver holds \'Entertainment Day 2026\' to share K-pop marketing strategies

Naver on Oct. 22 held \'Naver Entertainment Day 2026\' at its 1784 facility in Seongnam, Gyeonggi Province, to present advertising strategies for the entertainment industry. The event was held with official advertising partner Glink Media and drew participants from major local agencies including SM, JYP and YG. Naver introduced ways to link services popular with people in their teens and 20s to artist marketing and shared use cases for digital out-of-home advertising, including its AI-based AdBoost Screen solution.

Games & Commerce

Kakao to promote KakaoTalk AI services with Rescene

Kakao said on Tuesday it will launch a \"Let\'s Talk\" campaign with idol group Rescene to introduce KakaoTalk\'s AI services. Kakao will sequentially release videos in September showing everyday use of KakaoTalk AI functions, including \"Kanana\" summarising call content and \"Kanana in KakaoTalk\" organising appointment schedules in chat rooms. The videos will be available on KakaoTalk\'s official social media channels and in-app banners.