Games & Commerce
Game IPs move off-screen as physical trading cards roll out
Game companies that grew around online and mobile titles are expanding into physical trading card games, aiming to extend use of their intellectual property beyond screen time and attract collectors and offline users. Krafton is preparing a PUBG: Battlegrounds card game with Cardmonster, while Riot Games will launch its LoL-themed Riftbound in South Korea in September. The article also outlines standalone and IP-alliance models and says long-term success depends on building a player ecosystem.
