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Telecommunications & Media

SKT launches customer benefits campaign at T World stores nationwide with dining, Pokemon events

SK Telecom is launching a nationwide customer benefits campaign offering dining experiences and Pokemon card rewards. From June 8, it will run online and offline promotions for customers at T World stores and its T Direct Shop. It will draw 750 buyers of select new Galaxy smartphones to receive 100,000 won meal vouchers at designated restaurants, and also offer Catch Table app points. SKT is also holding a Pokemon Run Online Challenge with Pokemon Korea.

Games & Commerce

Baemin launches exclusive Pokemon metal badge menu with Isaac Toast

Baemin, the food delivery app, has teamed up with Isaac Toast to launch two exclusive menu sets that include Pokemon metal badges. Operator Woowa Brothers said the sets can be ordered only on Baemin. The menu includes the Pokemon French Set and the Pokemon Special Set, priced at 18,700 won and 19,800 won. Each order includes one of 10 badges at random. Sales run through June 7.

Crypto

Pokemon cards shift from collecting to investment, trade for millions of dollars

Pokemon cards are being traded like investment assets, with money that has profited from cryptocurrencies also flowing into the market. CNBC reported that rare cards trade for millions of dollars, while even regular products repeatedly sell out after release and are resold. Data cited by Collectors, which owns grading firm PSA, show prices rose 282% from 2004 to 2020 and jumped 1,350% since 2020, drawing short-term traders and ultra-wealthy demand.