| Mobile Web

Fatigue from obsession with the \'best choice\' puts review culture into reverse

Online reviews have become a powerful tool to help consumers decide what to buy, but they are increasingly making choices harder, Business Insider reported on Aug. 2. A Texas consumer said products bought based on reviews did not always satisfy him, leaving him doubting his decisions. Surveys show most Americans read reviews and many younger consumers check multiple platforms. Experts warn too many options and AI-driven summaries can mislead, while fake reviews are rising.