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Games & Commerce

Return of no-install minigames fuels battle to keep users on platforms

No-install smartphone minigames are emerging as a new tool in platform competition, offering a low-cost touchpoint for ads, payments and direct-to-consumer sales tests. OneStore has unveiled its OnePlay Game service and plans a formal launch this month, with an 8 percent-fee D2C payment service due in late May. Toss is rapidly expanding its App in Toss miniapp ecosystem. The trend reflects user reluctance to install new apps and questions over sustainable monetisation.

Games & Commerce

OneStore to launch 8 percent fee payment service OneWebshop in May

OneStore marked its 10th anniversary by unveiling a web-based direct-to-consumer payment platform, OneWebshop, and an instant-play game service, OnePlay Game. OneWebshop lets items be sold at an 8 percent fee including payment gateway charges and can be accessed on Android, iOS and PC. OneStore plans a formal launch at the end of next month. OnePlay Game will also launch next month after a pilot.