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Industry
Hyundai Motor design patent for \'Boulder\' off-road SUV revealed in India
A design patent for Hyundai Motor\'s off-road sport utility vehicle has been revealed, drawing attention to the possibility of an electric SUV launch. The patent, disclosed via India\'s patent office, closely resembles the Boulder concept shown this year at the New York auto show. Some elements were changed for production feasibility, including a mostly closed grille and slimmer LED headlamps. Hyundai has not disclosed production plans or powertrain details.
Industry
Hyundai Motor unveils body-on-frame EV battery patent for next mid-size pickup
Hyundai Motor has disclosed a patent for a body-on-frame battery mounting structure for electric vehicles as it steps up preparations to target North America’s mid-size electric pickup market. The design integrates the battery within the frame to secure ground clearance while lowering the centre of gravity and improving protection in off-road conditions. The patent also addresses minimising cabin-space loss. Hyundai has signalled plans for a body-on-frame pickup and highlighted related off-road concepts.
Industry
China cuts costs, U.S. strips features as low-cost EV strategies diverge
U.S. automakers are reviewing an ultra-minimal strategy to target the low-cost electric vehicle market around $30,000 by removing features from base trims to cut prices. The approach contrasts with Chinese companies that pursue low-price, high-spec vehicles by lowering costs through software-defined architecture, battery improvements and vertical integration. Political factors also weigh, amid congressional moves to block Chinese EV inflows.