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Telecommunications & Media

SKT launches Google AI Plan on T Universe with discounts of up to 2,100 won a month

SK Telecom said on Thursday it launched three versions of Google’s AI subscription service, Google AI Plan, on its subscription platform T Universe. The plans offer higher usage limits for Google’s latest AI features and models, including Gemini, and expanded cloud storage. SKT offers monthly discounts of up to 2,100 won, including a discounted entry product, Google AI Plus 400GB. It also bundles Google AI Plan and an OTT benefit for some new tariff subscribers.

Telecommunications & Media

Netflix says key to marketing K-content is giving the world something to talk about

Netflix said the core of its marketing for Korean content is the story. Kim Mi-hoo (김미후), a director in Netflix\'s Korea marketing division, said the key is for good stories born in Korea to reach people worldwide and create bigger cultural moments. She introduced a “Conversation-First” strategy aimed at getting the world to talk about K-content. Netflix cited global social channels and said it has more than 1.4 billion social media followers.

Games & Commerce

Naver commerce tightens chase of Coupang, bolsters membership with lower Netflix upgrade fee

Naver is lowering Netflix upgrade fees for Naver Plus membership users from July 1, cutting the monthly cost of upgrading to Standard to 6,500 won from 8,000 won and Premium to 10,000 won from 11,500 won. The move follows rising new installs and monthly users for the Naver Plus Store app. Naver aims to strengthen lock-in by combining OTT, points, AI shopping and delivery within one membership.