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Telecommunications & Media

Korean outsourced content production costs fall below 1 trillion won as Netflix influence grows

Korea\'s Broadcasting Media Communication Commission and the Korea Information Society Development Institute released a 2025 assessment of competition in the broadcasting market. Total broadcaster revenue declined for a second straight year. Pay-TV subscribers were little changed and revenue growth remained muted, while IPTV affiliates increased their share. Broadcaster outsourcing spending fell 2.2 percent to 987.8 billion won, dropping below 1 trillion won, as in-house production increased and orders to independent producers fell.

Telecommunications & Media

Netflix to expand ad placements, introduce vertical ad format in 2027

Netflix will significantly expand where ads appear in its service from 2027, including adding advertising to its smartphone app’s vertical video feed and to podcasts. Ads currently appear mainly during playback of standard horizontal content on its ad-supported Standard plan. Netflix said the plan has more than 250 million monthly active viewers and that 80 percent of members use Netflix at least once a week. It also plans to roll out the ad-supported plan to 15 more countries from 2027.

Telecommunications & Media

Netflix says content investment contributed $325 billion to global economy

Netflix said on May 13 it invested more than $135 billion in content over the past decade and created more than $325 billion in added value for the global economy. Its “Netflix Effect” report said the company produced series and films in more than 4,500 cities and towns across about 50 countries, creating over 425,000 jobs. The report highlighted Korean titles and cited spending, tourism, consumer demand and language-learning impacts.