Search results for Musinsa Standard Beauty
Industry
E-commerce firms bet on beauty as new growth engine
South Korean e-commerce companies are expanding their beauty categories as a new growth engine, leveraging existing memberships and logistics infrastructure. Platforms including Coupang, Kurly and Musinsa are widening their business scope, with early movers bringing in luxury and indie brands and later entrants strengthening foundations through offline touchpoints. Musinsa, Zigzag and Ably are also pushing beauty expansion. Companies are also increasing private-label launches, while competition is expected to intensify.
Industry
Olive Young, Daiso and Musinsa seen posting record results last year as they accelerate expansion
Olive Young, Daiso and Musinsa, dubbed \'Ol-Da-Mu\', are expected to set record results for last year, with Olive Young and Musinsa seen reaching the 5 trillion won range in annual sales or transaction volume and Daiso in the 4 trillion won range. Olive Young is expanding from beauty into wellness and opening Olive Better stores. Musinsa plans to increase offline stores and build a K-fashion cluster in Seoul. Daiso is widening its product portfolio while improving operations and logistics.
Games & Commerce
Musinsa to open first beauty select shop in Seongsu-dong in first half
Musinsa said on Jan. 27 it will open its first permanent beauty store in Seoul’s Seongsu-dong in the first half of the year. It will set up a beauty select shop at Musinsa Mega Store Seongsu, scheduled to open in the second quarter, with about 800 brands and specialized spaces by category. Musinsa Beauty said last year’s transaction value rose more than 50 percent, while its four in-house brands increased 120 percent. It plans overseas expansion this year.