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Telecommunications & Media

Time spent or user numbers? Naver vs Google battle for search lead

Competition between Naver and Google for leadership in South Korea\'s search market is intensifying in the AI era. Google has led Naver in monthly active users for two straight months, but Naver users spend about 5.9 times more total time on its app. Naver also leads Google in the share of visits to external websites that come via search engines. The indicators measure different behaviors and do not directly count total searches.

Games & Commerce

Google app overtakes Naver in South Korea MAU for first time amid spread of AI search

The Google application has overtaken the Naver app in monthly active users (MAU) in South Korea for the first time, data showed. IGAWorks\' Mobile Index said Google posted 47,022,854 MAU last month, topping the productivity app category and beating Naver by 177,837 users. The reversal is the first since Mobile Index began compiling related statistics in March 2021. The rise comes as use of generative AI services grows, though separate data linking it directly to Google’s Gemini were not confirmed.

Games & Commerce

Will Naver\'s Chzzk benefit again from online World Cup streaming?

Naver’s live streaming platform Chzzk faces another test with exclusive online streaming of the FIFA North and Central America World Cup in June. Chzzk has expanded its user base through major sports and esports broadcasts, but still trails rival SOOP in total watch time and monetisation foundation. Negative public sentiment surrounding the Korea Football Association and weaker interest in the national team could also dilute the expected World Cup boost.