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Industry

Limited-edition goods and experiential events: Food industry in full swing with baseball marketing

South Korea\'s food industry is ramping up baseball marketing through collaborations with the Korea Baseball Organization (KBO) and professional teams. Companies including Nongshim, Lotte Wellfood and Starbucks Korea are rolling out limited-edition products, team-themed packaging and goods, and holding in-stadium events. The push follows strong pro baseball attendance, with the KBO expecting crowds to rise to about 13 million this year. Some collaborations have already sold out in pre-orders and annual releases.

Games & Commerce

AI chat windows linking portal search and open markets emerge as new commerce battleground

Generative AI chat windows are emerging as a new shopping battleground alongside search portals and open markets, as companies eye conversational commerce as a channel to drive traffic to their own online stores. Lotte Wellfood has launched a dedicated app for “Apps in ChatGPT,” enabling questions and answers in the ChatGPT chat window. Cafe24 has also released an app linking multiple partner brands. The industry is focusing on purchase links that route users to brand sites to expand traffic and data.

AI & Enterprise

Lotte Wellfood launches Apps in ChatGPT app

Lotte Wellfood has launched a dedicated app within OpenAI\'s ChatGPT, the company said on Tuesday, calling it a first among South Korea\'s comprehensive food companies. Users can search for products, receive tailored recommendations, check events and access purchase links through conversation in ChatGPT. Lotte Wellfood said it planned the move as online commerce expands from search-based structures to conversation-based AI commerce, and aims to offer differentiated service and convenience.