AI synthetic consumer technology startup Intellicia said on Tuesday it raised 3.4 billion won in a pre-Series A funding round.

The round was led by Kakao Ventures, with Murex Partners and Capstone Partners participating.

Intellicia provides TheSurvey.ai, an AI research platform in which AI trained on real consumer data generates "synthetic consumers" — virtual consumers numbering in the hundreds of thousands — that respond to surveys and interviews.

It focuses on cutting the time needed for consumer research from weeks or months — after recruiting panels of thousands — to a few hours, and on enabling repeated verification whenever needed to speed up new product development and marketing decisions. The company said it has carried out more than 130 customer projects and comparative proofs of concept with major domestic companies including CJ CheilJedang, Pulmuone, Lotte Wellfood, Fursys Group, LG Uplus and BGF Retail. It said more than 60 percent of customers that ran proofs of concept converted into paying customers by signing annual contracts.

Baek Seung-kook (백승국), Intellicia's chief executive, co-founded Dable, which provided news AI personalised recommendation technology in seven Asian countries, and sold it to Yanolja in 2021. In February 2025, he founded Intellicia with Dable members and commercialised synthetic consumer technology.

Intellicia said it plans to invest the funds in a global SaaS platform due for release in the fourth quarter this year and to expand in earnest to the United States and Japan next year. It is also working to expand beyond research into simulation. Its ParaStore digital twin solution, an AI store where synthetic consumers shop, is set to be tested with BGF Retail, which operates CU convenience stores. It plans to broaden its business into simulation areas beyond consumer research, including product planning, merchandising and store operations.

Baek said, "Through this funding, we will create a differentiated technology gap in the World Simulation field and help customers expand overseas and successfully launch products." He added, "We will not be limited to surveys, but will become a company that provides decision-making solutions to explore and simulate new needs."