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Industry

Lotte Chemicals group diversifies semiconductor materials supply chain, breaks ground on Handuk Chemical Pyeongtaek plant

Handuk Chemical, an affiliate of Lotte Chemicals group, held a groundbreaking ceremony on June 19 for a semiconductor and display developer plant in the Poseung (BIX) district of Pyeongtaek, Gyeonggi Province. The company plans to invest 130 billion won to build production facilities on a 32,216-square-metre site. It will make tetramethylammonium hydroxide (TMAH), used in developing fine circuit patterns. Handuk Chemical plans to expand lines in stages to match customer expansion schedules.

AI & Enterprise

Softfreak wins NIS security function verification for system access control solution

API governance firm Softfreak said on April 28 its system access control solution, i-SeMOS, obtained a security function verification certificate issued by South Korea\'s National Intelligence Service. The company said i-SeMOS integrates account management and password management with system access control functions. Softfreak previously won a GS (Good Software) Grade 1 certification and completed registration on the Public Procurement Service\'s digital service mall. It plans to expand sales in the public sector.

Games & Commerce

AI chat windows linking portal search and open markets emerge as new commerce battleground

Generative AI chat windows are emerging as a new shopping battleground alongside search portals and open markets, as companies eye conversational commerce as a channel to drive traffic to their own online stores. Lotte Wellfood has launched a dedicated app for “Apps in ChatGPT,” enabling questions and answers in the ChatGPT chat window. Cafe24 has also released an app linking multiple partner brands. The industry is focusing on purchase links that route users to brand sites to expand traffic and data.