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Dairy industry enters second round of \'protein war\' with higher content, derivative products

South Korea\'s dairy industry is ramping up competition in ready-to-drink protein beverages by increasing protein content and rolling out derivative products. Namyang Dairy Products launched a renewed Take Fit Monster with 45 grams of protein, while Binggrae raised The Protein to as much as 40 grams. The domestic protein market has expanded rapidly since 2018, with beverages accounting for about 60 percent. Companies are also moving into amino acid-based energy gels as competition intensifies.