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Games & Commerce

Nexon Games to use Korea Tourism data for \'Woochi The Wayfarer\' backgrounds under MOU

Nexon Games will use South Korean natural and cultural heritage data held by the Korea Tourism Organization to build backgrounds for its new game, \'Woochi The Wayfarer\'. The two sides signed a development-support memorandum of understanding on Sept. 11, Nexon Games said. Under the deal, the tourism body will provide about 70,000 images and about 1,000 videos, including drone footage and content covering sites and landscapes that are difficult to obtain privately.

Telecommunications & Media

Netflix, Culture Ministry and KOCCA share K-content profile in Paris

Netflix said it held a K-content media session in Paris with South Korea\'s Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency as part of the 2026 K-Expo France marking 140 years of France-Korea ties. Participants cited Netflix viewing data and survey findings in France, rising sales for Nongshim in Europe, and shifts in Paris consumers toward Korean beauty and food. KOCCA highlighted record 2024 exports and a push into Europe and North America.

Games & Commerce

Naver runs 2026 \'Be Local\' campaign, introduces 300 Busan hotspots

Naver is launching a regional partnership campaign with local governments and public institutions to improve convenience for foreign tourists visiting South Korea. The company said on Tuesday it will run its \'Be Local\' campaign through July 19, promoting about 300 hotspots across Busan. Users who set Naver Map to a foreign language can view recommendations via a Be Local tab. The campaign also offers coupons and supports reservations, orders and payments, including via a passport verification feature.