LG Electronics showcased customised B2B solutions that combine displays with software and AI. LG Electronics said on Monday it will operate a 1,184-square-metre exhibition booth at ISE 2026 in Barcelona, Spain. ISE is Europe’s largest display exhibition. Under the theme “Solutions Beyond Display,” the booth recreates a hotel, control room, meeting room, learning space and drive-through, among others.

LG Electronics presented commercial display products and solutions tailored to each space. In the hotel area, it will exhibit a total solution for operators and customers. It placed its integrated security system, LG Shield, in the control room. In the learning space, it introduced ways to use an AI electronic whiteboard, and in the drive-through zone it showcased displays that operate even under strong impact.

It also collaborated with 6 South Korean brands to create real-store settings. Participants included LG Household & Health Care’s The Whoo, Paris Baguette, Aurora World’s Palm Pals, Boksoondoga, Samyang Foods and the Korea Tourism Organization. It is also showcasing software solutions using its commercial display operation and management integrated platform, LG Business Cloud.

LG Electronics also unveiled a new ultra-high-definition micro LED signage product, LG Magnit. A front black-coating technology delivers picture quality, and a wide viewing angle provides the same colours from any position. It can be expanded indefinitely by connecting cabinets like blocks, and it can be installed with a distance of up to 10 km between cabinets and controllers. Its “LTD” function automatically switches screen control at the dot level to improve operational stability.

It also unveiled an “E-paper” display. The product shows images as electrically charged colour particles move and fix in place depending on the electric field. It is an ultra-low-power product that maintains the screen without a power supply. It is designed with a thickness of 17.8 mm, and its thinnest part is 8.6 mm.

Park Hyoung-sei (박형세), president of LG Electronics’ MS Business Division, said, “Beyond product competitiveness, we will continue to strengthen our software solution capabilities that provide differentiated customer value to solidify our leading position in the commercial display market.”