Telecommunications & Media
Three PP groups launch joint response to boost small PP advertising
Three programme provider (PP) industry groups will jointly respond to expand the advertising market for small PPs. The PP council of the Korea Cable TV Broadcasting Association, the Korea Broadcasting Channel Operator Association and the Korea Broadcasting Channel Promotion Association signed an MOU on Sept. 8. They plan to pursue the digital transition of broadcast advertising, develop new ad models, launch joint projects and seek policy and institutional improvements. The pact runs for 3 years.
