Kia\'s EV3 scored highest in a German electric-vehicle comparison test, beating Renault\'s 4 E-Tech and BYD\'s Atto 2, a report said. Five electric crossovers were assessed across five categories including space, comfort, powertrain, driving performance and cost efficiency. The EV3 recorded the longest real-world range at 335 km. Kia is preparing a U.S. launch, with sales planned as a 2027 model year vehicle in late 2026.

Krafton\'s PUBG Mobile and Kia have opened an offline experience space in Seoul\'s Seongsu area combining the game\'s play elements with Kia\'s electric vehicles. The \'PUBGM x Kia Zone 8\' pop-up runs from May 21 to 24 at two venues, PUBG Seongsu and Kia Unplugged Ground. Visitors move between the sites to complete missions, with attractions including a Blue Zone air dome, an obstacle-course challenge, EV displays, RC car racing and a laser battle zone.