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Telecommunications & Media

K20 to produce FAST original \'Shine on in Seoul\'

K20, a global free ad-supported streaming TV (FAST) channel operator, said on May 11 it will produce the K-fashion and beauty reality programme \'Shine on in Seoul\'. The show follows foreign participants living in South Korea as they experience K-fashion and beauty. It is being filmed at locations including Seoul’s Dongdaemun Design Plaza and is being made for global airing in July.

Telecommunications & Media

Netflix not enough for K-content push into North America, FAST seen as breakthrough

Kim Jeong-eun (김정은), head of K20, said North American broadcasting remains an untapped market for K-content and that free ad-supported streaming TV, or FAST, could be the key to entry. She cited data showing broad weekly FAST usage and said K20 supplies channels to multiple global platforms. She also pointed to higher ad rates and cited a case where exclusive FAST distribution outperformed existing OTT results, while calling for policy support.