Crypto
Rakuten to give Shiba Inu, Dogecoin for posting pet dog photos
Rakuten Wallet, the cryptocurrency service of Japanese e-commerce company Rakuten, has launched a campaign that pays users Shiba Inu (SHIB) and Dogecoin (DOGE) for posting pet dog photos. The contest targets up to 44 million potential participants and will select 11 winners. The move reflects a trend in Japan’s retail sector to use memecoins for customer acquisition, loyalty programmes and payment services, amid regulatory easing.