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More South Korean companies adopt \'frontier transformation\' by rebuilding with AI

Microsoft on Wednesday unveiled its \"frontier transformation\" strategy and a supporting framework at an AI Tour Seoul event, aiming to help South Korean companies redesign processes beyond simple productivity gains. It also introduced local examples using the framework, including KT, Hyundai Department Store Group, Yonsei University Health System, RLWRLD, Hyundai AutoEver, Hanwha Qcells and Enhance. The cases ranged from AI agents and shopping curation to clinical workflows, robotics and software development collaboration.