AI & Enterprise
Tech Insight: Keep SaaS strengths but ditch the SaaS playbook
Shane Hegde, co-founder and CEO of creative asset management platform Air, said companies should keep SaaS strengths while abandoning the traditional SaaS playbook in the AI era. He described how Air’s initial AI push fell short because it remained trapped in SaaS habits. Air then shifted its core metric to Action Credit Units, tied fees to AI usage, refocused customer teams on driving AI adoption and changed product culture to engineer-led development. He said usage and growth rose sharply.
