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Samsung\'s Harman expands from audio powerhouse to comprehensive auto electronics player

Samsung Electronics\' subsidiary Harman has moved beyond its roots as an audio specialist to become a global comprehensive auto electronics player, Samsung said. Harman posted record 2025 results, with sales more than doubling from 2017. It leads global markets for digital cockpits and car audio and has expanded its portfolio through acquisitions including Masimo\'s audio unit and ZF\'s ADAS business. Samsung aims to make Harman a top global auto electronics and audio company by 2030.

Industry

Samsung Electronics activates three pillars of AI growth drivers

Samsung Electronics on March 18 set out its 2026 business strategy around three pillars: semiconductors, devices and robots, aiming to accelerate a shift to an AI-centered structure. It highlighted an IDM advantage spanning memory, foundry, logic design and packaging, and presented plans for memory, foundry and System LSI. At Nvidia GTC 2026, it unveiled an HBM4E chip and packaging. It also outlined plans to double Galaxy AI devices and move robots into deployment.

Industry

Harman Kardon launches SoundSticks 5 with ambient lighting

Samsung Electronics said on Sunday that its subsidiary Harman\'s Harman Kardon brand will launch the SoundSticks 5. The speaker system adds new tweeters to each satellite speaker to implement a 3-way audio design. It also introduces an ambient lighting system with five nature-themed presets, with lighting applied to both the satellites and the subwoofer. The product supports Bluetooth 5.4, Auracast and HDMI ARC TV connection. The suggested retail price is 499,000 won.