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HYBE Japan creates J-pop chief producer role, appoints Mich Iijima

HYBE’s Japan headquarters, HYBE Japan, has recruited a local expert to discover and develop intellectual property tailored to the Japanese market. The company created a new J-pop chief producer role and appointed Mich Iijima. Iijima previously handled long-term management and producing for SMAP and participated in planning various content including the film \"Midnight Swan\". HYBE Japan said the hire is part of HYBE 2.0.