Search results for Generative Engine Optimization
AI & Enterprise
Commerce marketing and technology summit to be held May 20 to share agentic AI commerce trends
Bloter will hold the Commerce Marketing & Technology Summit 2026 (CMTS 2026) on May 20 to review trends in AI agentic commerce. The event’s keynote program will run in four sessions covering topics including AI’s evolution from Go to shopping carts, search-intent data strategies, a generative engine optimization checklist for e-commerce practitioners, and practical cases of brand AI marketing. A panel discussion and afternoon track sessions will follow.
AI & Enterprise
Companies target AI answers over search results as marketers seek brand exposure and even memory manipulation
Companies\' digital marketing competition is shifting from ranking high in traditional search results to getting brands mentioned in AI-generated answers, as AI search and chatbots become a starting point for information. New optimization concepts and consulting are spreading, while tactics include comparison-style content designed for easy extraction by large language models. Microsoft disclosed cases of hidden prompts inserted into \"AI summary\" features to bias AI memory and recommendations. Some warn market expectations exceed actual usage.
AI & Enterprise
Owned media era arrives as 60 percent of content cited by AI is company-produced
Owned media such as corporate websites and blogs is becoming more important in the AI era, an analysis said. A Penta Group report cited by Axios found that about 60 percent of content cited by large language models is produced by companies themselves, compared with about 25 percent for traditional media. The report said LLMs prefer journalism-like formats, and companies are shifting toward partnerships for niche expertise.
