Search results for Generative Engine Optimization
AI & Enterprise
Korea Microsoft to hold Industry Summit on Sept. 30
Korea Microsoft will hold the Microsoft Industry Summit on Sept. 30 at the COEX Grand Ballroom in Seoul to share industry-specific AI transformation strategies and on-the-ground cases. The company will present AI use cases and Frontier Transformation 방향 across finance, retail, manufacturing, healthcare and education. It will also run technology sessions featuring customer cases using Microsoft 365 Copilot, Microsoft Foundry and Azure. Korean firms including SC First Bank, Shinhan units and KB Kookmin Bank will present.
Finance
Toss Insurance rolls out mobile and PC web consultations to expand customer touchpoints
Toss Insurance has revamped its official website to allow users to request insurance consultations on mobile and PC web, expanding customer touchpoints beyond the Toss app. The company said the change enables general insurance consumers, not only Toss app users, to access consultations without installing a separate app. It split the site into a service domain and a corporate domain, built a responsive web service and simplified the consultation process.
AI & Enterprise
Commerce marketing and technology summit to be held May 20 to share agentic AI commerce trends
Bloter will hold the Commerce Marketing & Technology Summit 2026 (CMTS 2026) on May 20 to review trends in AI agentic commerce. The event’s keynote program will run in four sessions covering topics including AI’s evolution from Go to shopping carts, search-intent data strategies, a generative engine optimization checklist for e-commerce practitioners, and practical cases of brand AI marketing. A panel discussion and afternoon track sessions will follow.
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AI & Enterprise
Companies target AI answers over search results as marketers seek brand exposure and even memory manipulation
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AI & Enterprise
Owned media era arrives as 60 percent of content cited by AI is company-produced
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AI & Enterprise
Kantar Korea launches GEO service to build brand strategy in generative AI era