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Telecommunications & Media

KT overhauls My KT app around AI to surface benefits first

KT is overhauling its My KT app into an AI transformation, or AX, app designed to recommend benefits and information first based on customers’ usage patterns and subscription data. The company added a personalised message area at the top of the home and benefits screens and placed an AI agent, My AI, prominently in the app. My AI comprises 14 specialised agents and supports questions and tasks across key telecom service areas. KT will run a customer experience promotion from Oct. 12 to 31.

Telecommunications & Media

SKT expands \'Runmate\' program to attract runners with more trials and race benefits

SK Telecom is expanding its \'Runmate\' programme for running customers. The company ran a Runmate booth at the 2026 Infinity Challenge Run in Gyeongju on Sept. 19 and said it will launch follow-up promotions for the autumn running season. SKT offered experience and convenience programmes and operated a Samsung Electronics device trial zone. It also set up water stations and a cooling gate, and will provide 500 invitations to a November race in Goyang.

Industry

Samsung Electronics unveils \'AI Living\' ecosystem at IFA 2026

Samsung Electronics is showcasing an AI-integrated lifestyle at IFA 2026, Europe\'s largest home appliance trade show. The company said it will operate an exhibition hall in Berlin\'s Humboldt Carré from Sept. 2 to 6 under the theme, \"Your AI everyday companion.\" The venue features three zones focused on entertainment, home and self-care, including new displays, AI-powered TVs, connected home appliances and Galaxy devices.