Industry
Samsung Electronics selects 70 Galaxy content creators for Galaxy Crew 2026
Samsung Electronics is officially operating its Galaxy content creator programme, Galaxy Crew 2026, after holding an inauguration ceremony at Samsung Gangnam on Jan. 9. The group consists of 70 creators in 11 areas including sports, fashion, gaming and travel, with activities lasting about a year. Samsung plans to provide the latest Galaxy mobile devices and invite creators to product launch events. A pilot programme produced about 4,000 pieces of content in 2025, with 90 million cumulative views and 110,000 comments.